The New York Label ThreeasFour is busy with the Jewish & Arab Cultures for their SS12 Culture. In their Videoadd, which they named Shes Besh, after the ancient boardgame, they try to use the game as kind of a matchmaker to unite this two culture as one.
The film is part of the projectcollection InSALAAM/InSHALOM, which was showed this september in New York and you can currently have a look at it in the Beit Hair museum in Tel Aviv.
Direction of this charmed Video was done by Maja Bergstrom.
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